Clean awakening is a moment of transition that exists in a small silver of time. A cultural resting-stop between the last hundred years past and the next hundred years coming. It is a human moment where a generation becomes internally aware of the past decades of mindless consumption, over-indulgence of the quick, cheap & artificial and glorification of the objectified gaze.
You make choices for yourself that apart from taking care of you takes care of the delicate balance in which the beauty and the treasures of the world exists. You give us as you take. You care, nurture, respect and take pride in all that is natural in yourself first and then everywhere else.
is that consciousness. The feeling that makes you choose things that are good for your soul, mind, body, pride, identity, culture, community, humanity, the earth and its abundance.
It is the way-of-being you adopt when you take pride between balance, beauty and imperfection It is your gaze when you see value in what is good inside-out. It is your mind when you choose sustainable things over pop-and-fizz overindulgence.
Asa Natural Beauty Pvt.Ltd. 402, 4th Floor, Arcadia Building, Plot#195, Vinayak Kumar Shah Marg, Nariman Point, Mumbai - 400021.
