PURPOSEFUL BUSINESS

Knowledge is powerful.
Know what goes in and what stays out of our products.





At asa, we are not just mindful of what goes in our products, but are also conscious of what to keep out. You can be assured that there are no compromises while formulating, using only ingredients which are actually good for you.

Keeping transparency as an integral part our brand, we believe you deserve the access to know the thinking behind what stays in and what stays out. So, go ahead and make better choices for yourself and the planet.

SEARCH

Use this tool to search for an ingredient you’d like to know more about. We have listed ingredients we proudly use, along with ingredients we totally avoid. So go ahead and start exploring.

YES

Each ingredient used in our products has been thought through not just for its efficacy, but it’s ability to benefit the skin. These are ingredients which are very safe, yet effective and are actually good for you!

NO

asa has an exceptionally stringent ‘No List’, barring any ingredients which may have a potential to be toxic. Why should you compromise your health for beauty when there’s no need.

our products are free from - Animal cruelty, Paraben, Sulphates, Petrochemicals, Mineral oil, TEA, Palm, Carmine, Formaldehyde, Pre-mix bases, Urea, Ammonia, EDTA, Toluene, DEA, MEA, Triclosan

INGREDIENTS

A

ALOE VERA

ARGAN OIL

APRICOT KERNEL OIL

B

BAKUCHIOL

BORON NITRIDE

C

CARNAUBA WAX

COFFEE OIL

CALENDULA

CITRIC ACID

CAPRYLIC CAPRIC TRIGLYCERIDE

COCO CAPRYLATE

COCONUT OIL

CANDELILLA WAX

CETEARYL ALCOHOL

CARBON BLACK

CASTOR OIL

COCOA

CORN STARCH

D

DISTEARDIMONIUM HECTORITE

E

EVENING PRIMROSE OIL

G

GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE

GLYCERINE

GLYCERYL STEARATE

GRAPE SEED OIL

GREEN TEA

H

HYALURONIC ACID

I

IRON OXIDES

CI 77491

CI 77492

CI 77499

J

JASMINE

k

KAOLIN

KOKUM

L

LECITHIN

LAKE PIGMENTS

CI 47005:1

CI 15850:1

CI 45410:2

CI 14700:1

CI 15880:1

CI 12085

LICORICE

LOTUS

M

MICA

MAGNESIUM STEARATE

MAGNESIUM ALUMINIUM SILICATE

MORINGA

O

OLIVE OIL

ORANGE PEEL

OATMEAL

P

POTASSIUM SORBATE

POLYSORBATE 60

PANTHENOL

PONGAMIA PINNATA SEED EXTRACT

R

RICE POWDER

ROSEMARY

ROSEHIP OIL

ROSE

S

SQUALENE

SILICA

SWEET ALMOND OIL

SUNFLOWER SEED

SHEA BUTTER

T

TITANIUM DIOXIDE

CI 77891

TEA TREE OIL

V

VITAMIN E

W

WHEAT GERM

WALNUT

WHITE TEA

WATER

Y

YLANG YLANG

Z

ZINC OXIDE