PURPOSEFUL BUSINESS
At asa, we are not just mindful of what goes in our products, but are also conscious of what to keep out. You can be assured that there are no compromises while formulating, using only ingredients which are actually good for you.
Keeping transparency as an integral part our brand, we believe you deserve the access to know the thinking behind what stays in and what stays out. So, go ahead and make better choices for yourself and the planet.
Use this tool to search for an ingredient you’d like to know more about. We have listed ingredients we proudly use, along with ingredients we totally avoid. So go ahead and start exploring.
Each ingredient used in our products has been thought through not just for its efficacy, but it’s ability to benefit the skin. These are ingredients which are very safe, yet effective and are actually good for you!
asa has an exceptionally stringent ‘No List’, barring any ingredients which may have a potential to be toxic. Why should you compromise your health for beauty when there’s no need.
our products are free from - Animal cruelty, Paraben, Sulphates, Petrochemicals, Mineral oil, TEA, Palm, Carmine, Formaldehyde, Pre-mix bases, Urea, Ammonia, EDTA, Toluene, DEA, MEA, Triclosan
ALOE VERA
ARGAN OIL
APRICOT KERNEL OIL
BAKUCHIOL
BORON NITRIDE
CARNAUBA WAX
COFFEE OIL
CALENDULA
CITRIC ACID
CAPRYLIC CAPRIC TRIGLYCERIDE
COCO CAPRYLATE
COCONUT OIL
CANDELILLA WAX
CETEARYL ALCOHOL
CARBON BLACK
CASTOR OIL
COCOA
CORN STARCH
DISTEARDIMONIUM HECTORITE
EVENING PRIMROSE OIL
GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
GLYCERINE
GLYCERYL STEARATE
GRAPE SEED OIL
GREEN TEA
HYALURONIC ACID
IRON OXIDES
CI 77491
CI 77492
CI 77499
JASMINE
KAOLIN
KOKUM
LECITHIN
LAKE PIGMENTS
CI 47005:1
CI 15850:1
CI 45410:2
CI 14700:1
CI 15880:1
CI 12085
LICORICE
LOTUS
MICA
MAGNESIUM STEARATE
MAGNESIUM ALUMINIUM SILICATE
MORINGA
OLIVE OIL
ORANGE PEEL
OATMEAL
POTASSIUM SORBATE
POLYSORBATE 60
PANTHENOL
PONGAMIA PINNATA SEED EXTRACT
RICE POWDER
ROSEMARY
ROSEHIP OIL
ROSE
SQUALENE
SILICA
SWEET ALMOND OIL
SUNFLOWER SEED
SHEA BUTTER
TITANIUM DIOXIDE
CI 77891
TEA TREE OIL
VITAMIN E
WHEAT GERM
WALNUT
WHITE TEA
WATER
YLANG YLANG
ZINC OXIDE